With the announcement of the Nikon D7100 yesterday many current Nikon users will debate the upgrade from their current DX crop sensor cameras. Though Nikon says it is NOT a D7000 replacement for all intents and purposes we’ll note some of the improvements of the D7100 over the D7000.
Now if you’re an enthusiast and are not dependent on photography for your income, then it’s really a question as to whether you can spend more money on your hobby. Any improvement in your final photos will likely be marginal, but hey, new toys are fun!
If you ARE dependent on photography for your income then more thought she be put into an investment that may only marginally improve your final product — the one your client’s care about. As a photographer we put much salt into the marginal improvements in dynamic range, sharpness, and low light performance of a camera body. We understand how a better autofocus system or improved weather sealing reduces liability and increase added value to ours services. However at the end of the day you’re being hired based on your previous work and not your potential.
The questions you’ve got to ask yourself is how often have you not been hired for a job or screwed up a job because you didn’t already own the proper equipment? If you upgrade your camera body, will you immediately get hired more often? It is more likely though that your clients will care more about the quality they’ve come to expect from you and a timely response and delivery. That’s what’s going to improve your business and drive referrals.
Eventually you’ll either be losing business because your capabilities are technically limited or you’ll be sitting on the pile of cash from the money you saved by not having invested too early. So in the end it is okay to make business investments that may only lead to marginal improvements to your photos, but it all comes down to timing.
If you have any other questions, feel free to leave a comment and I may address your inquiry in a future blog post!
Written By Edward De la Torre